Software Engineer • 5+ Years

Sourabh Saini CRM & Automation Expert

Specializing in HubSpot, WordPress, and workflow automation. I build scalable digital solutions that streamline data flows, reduce manual effort, and drive business outcomes through intelligent integrations.

Core Expertise

A comprehensive skill set spanning CMS, CRM, automation, and modern web technologies

CMS & CRM

WordPress HubSpot Zoho WooCommerce CMS Customization CRM Customization

Automation

Zapier ClickUp Workflow Automation Node.js Custom Actions Lead Capture Automation

Integrations

API Integration Salesforce Third-Party Services Data Synchronization Booking Systems

Web Technologies

HTML CSS JavaScript React Responsive Design Performance Optimization

Analytics & SEO

Google Analytics Core Web Vitals Schema Markup XML Sitemaps Keyword Research Content Audits

E-Commerce & Digital

WooCommerce Amazon/Flipkart/Meesho Inventory Management Digital Marketing Product Optimization

Professional Journey

5+ years of experience building and integrating CRM and CMS platforms

  1. HubSpot Engineer / Integration Engineer

    Technology Mindz
    Current
    Remote (Contract)
    • Led end-to-end HubSpot-Salesforce integration for US financial loan processing platform
    • Designed secure data synchronization with SSN linkage and compliance requirements
    • Integrated Salesforce APIs to fetch CIBIL/credit score data for automated eligibility
    • Implemented rule-based automation for loan application classification
    • Developed custom-coded actions in HubSpot workflows using Node.js

  2. Software/HubSpot Engineer

    Outdoor Norway
    Norway (Remote)
    • Developed and maintained company websites, enhancing user experience
    • Automated workflows using HubSpot and ClickUp for operational efficiency
    • Built integration system connecting HubSpot CRM with booking platforms
    • Created automated workflows to sync lead data from multiple touchpoints
    • Developed reporting dashboards for real-time sales pipeline visibility

  3. HubSpot Integration Engineer

    Murmu Software Infotech
    Remote
    • Developed WooCommerce websites integrated with HubSpot CRM
    • Streamlined data flow through Zapier automation
    • Designed integration architecture for B2B fintech company
    • Built automated workflows for lead capture and qualification
    • Created compliance-focused automation for audit-ready documentation

  4. Software Engineer

    Kadel Labs Pvt Ltd
    India
    • Architected multi-step Zapier workflows, improving data accuracy by 30%
    • Developed custom WordPress themes and plugins with CRM integration
    • Optimized WordPress performance, reducing load times by 40%
    • Designed HIPAA-compliant integration workflows for health tech platform
    • Implemented data validation for credential accuracy

  5. Associate Software Engineer

    Outdoor Norway
    Norway (Remote)
    • Built Outdoor Norway's website from scratch using custom WordPress theme
    • Integrated third-party booking system for real-time availability
    • Implemented SEO strategies including schema markup and meta tags
    • Configured Google Analytics and Search Console
    • Achieved significant improvements in organic visibility

  6. E-Commerce Intern

    Adigo Apparels
    India
    • Created spreadsheets for bulk upload of apparel items
    • Uploaded products to Amazon, Flipkart, and Meesho
    • Retouched and optimized product photography
    • Performed post-upload QA on live listings
    • Maintained data accuracy across multiple platforms

Featured Projects

Complex integrations and automation solutions delivered across multiple industries

Financial Loan Automation Platform

End-to-end HubSpot-Salesforce integration for secure loan processing with real-time eligibility assessment

Automated loan qualification with 99.9% accuracy

HubSpot Salesforce Node.js Data Sync Compliance

Travel Industry CRM Integration

Comprehensive integration connecting HubSpot with booking platforms and customer communication tools

Deduplication of 50,000+ CRM records with real-time dashboards

HubSpot Booking Engines Webhooks Analytics GDPR

Financial Services Lead Management

Integration architecture for lead capture, qualification, and compliance automation

Automated quarterly reporting and advisor segmentation

HubSpot Financial APIs Compliance Tools Reporting

Healthcare Provider Network Mgmt

Integration workflows for provider credentials, licensing, and referral network synchronization

Automated license expiration alerts and network coverage analysis

HubSpot EHR Systems HIPAA Webhooks Scheduling

E-Commerce Platform Integration

Multi-platform e-commerce solution with bulk product uploads and inventory synchronization

Successfully managed 1000+ product listings with 99% accuracy

WooCommerce Amazon API Flipkart Meesho API Inventory

Travel Booking System Integration

Real-time booking system integration with availability synchronization and automated reservation mgmt

Seamless real-time availability updates reducing booking conflicts by 100%

WordPress Booking Engine Real-time Sync Payment Gateway

Certifications & Credentials

Professional certifications demonstrating expertise in CRM platforms, automation tools, and web development

8x ClickUp Certified

ClickUp University Graduate

Expert in ClickUp project management, workflow automation, and team collaboration.

8
Certifications
1x HubSpot Certified

HubSpot Academy

Comprehensive certification in HubSpot CRM, marketing automation, and inbound strategy.

1
Certification
1x WordPress Certified

WordPress.org

Professional certification in WordPress development, theme customization, and optimization.

1
Certification

ClickUp Novice Certificate

ClickUp University

Foundation-level knowledge of ClickUp core features and basic project management

Jan 2025

ClickUp Admin Certificate

ClickUp University

Workspace administration, permissions management, and advanced settings

Jan 2025

ClickUp Intermediate Certificate

ClickUp University

Intermediate project management, automations, and team collaboration workflows

Jan 2025

ClickUp for Guests Certificate

ClickUp University

Managing guest access, external collaborators, and permission structures

Jan 2025

ClickUp AI: Knowledge Certification

ClickUp University

AI-powered productivity features, ClickUp Brain, and intelligent automation

Feb 2025

ClickUp Expert Certificate

ClickUp University

Expert-level mastery of ClickUp including advanced automation and custom workflows

Feb 2025

Capacity Planning Certificate

ClickUp University

Resource management, workload balancing, and team capacity planning strategies

Feb 2025

ClickUp Chat: Knowledge Certification

ClickUp University

ClickUp Chat features, real-time collaboration, and AI-powered messaging

Feb 2025

HubSpot Marketing & Automation

HubSpot Academy

Comprehensive certification in HubSpot CRM, marketing automation, and inbound strategy

WordPress Certified

WordPress.org

Professional certification in WordPress development, theme customization, and optimization

Let's Work Together

I'm open to discussing new projects, innovative ideas, and opportunities to be part of your vision. Let's create something amazing together.

Location

India (Remote Worldwide)

Availability

Open to freelance & full-time

Send a Message

0/1000